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Geolocation: A New Path Towards Eco-Driving?

Do we reduce the fuel consumption of a professional fleet when we equip our vehicles with geolocation? Yes, obviously. This is the conclusion of the majority of our customers when we ask them what benefits they derive from their investment.

This results from phenomena that can be described as “mechanical”, linked to the very principle of geolocation, and pedagogical efforts that depend on the way companies make their employees aware of the reduction in their consumption.

Let’s start with the “mechanical” type explanations. A geolocated vehicle no longer circulates according to the habits or inspiration of the driver, with the risk of being slowed down by work, an accident or a traffic jam. It is guided by a traffic tracking tool [i] that indicates the shortest and/or fastest path.

Certainly, these tools also exist for the general public, for example, Waze. But not everyone uses them or at least does not make the most of them. Conversely, when you install them on tens or even hundreds of vehicles, their overall consumption necessarily drops. Especially if the fleet is traveling in dense and congested urban areas.

Another “mechanical” source of fuel economy: the optimal division of tasks between vehicles that cover a sector.

Imagine that you have 10 plumbers to respond urgently to individuals in an agglomeration of 500,000 inhabitants. Without a specific tool, you will never be sure to send the nearest service technician to the customer in distance or travel time. Between him and the customer to reach, there may be a stopper, a city center, or 10 km of fast track to the interchange that allows turning around.

Conversely, with a geolocation tool, it is enough to point on a screen the place to troubleshoot: the system automatically designates the vehicle that will be on the spot the fastest.

Last economy with “mechanical” character: the monitoring of consumption. Cross the data of your fuel cards with the mileage covered: you will see immediately if some vehicles consume too much. All you have to do is trigger a maintenance visit.

Geolocation, as we have said, also makes it possible to make pedagogy around eco-driving. It complements awareness, practical training, communication campaigns, providing a valuable measurement tool in the field.

Attention: to play this card, companies must first declare to the CNIL, when they describe the purposes of their system. They must also inform their employees and staff representatives. And in general, we will advise them to value and promote the most economical drivers, never point out the most “greedy” in fuel. Any digital tool that monitors and punishes arouses mistrust or worse, rejection.

Companies that use geolocation to reduce their fuel budget are not lacking in imagination. Some examples:

Raise awareness of the cost of stopping motor vehicles on. Individuals do it little, professionals use a lot more … We park his motor vehicle on the way to have a warm winter, to be cool in the summer, to make phone calls, to swallow a sandwich … During this time, the vehicle consumes an average of 4 liters per hour!

– Organize collective challenges to reward the most fuel-efficient teams: by region, by the department, by profession, by BU … These challenges are relayed by the internal communication tools and give rise to also collective prices, for example, an evening or a festive day

– Prevent very energetic behaviors, such as starts on the wheel caps (more than 30 l / 100 km in instantaneous consumption) or sudden braking (the energy consumed is dissipated in heat).

These behaviors are also accident organic and the promotion of eco-driving here joins that of safety. The road in France is 10% of work accidents but 49% of fatal work accidents *!

Finally, any company that promotes eco-driving reduces its ecological footprint, enhances its image and sometimes responds to the improvement efforts required by some contractors. Do they want numbers? You will be able to provide them.

Fleetmatics used third-party sources to write this article. Fleetmatics does not perform any actions of any kind whatsoever, nor does it give any warranties of any kind, expressed, implied or otherwise, about the information in this article.



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